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Are You Blogging?
As you may recall, in our previous blog post we asked four questions to help you evaluate and improve your online presence. These questions are: 1. Who is your audience? 2. Are you blogging? 3. Who is...
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Who’s Talking About You?
This past month we’ve been looking at evaluating and increasing your online presence. An important question to ask is: Who is taking about you? The “buzz” about you and your book is important, so if...
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Are You Doing Too Much?
We’ve spent the last few blog posts telling you all the things you should be doing to build your online presence and to increase the “buzz” around you and your book, and now we’re going to tell you to...
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How To Get More Sign Ups on Your Newsletter List
Make sure your subscribe form is visible on your homepage and on every page of your website: Ideally a subscribe form should be on the right hand side of your site, towards the top. Especially if your...
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Why Every Author Needs a Platform, and How to Build One
Simply put, an author platform is a pool of potential book buyers, people to whom you are connected in some manner and who have cause to purchase your book. It’s a good idea to know who might buy your...
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Make Your Website Work for You – Part 1
In a world where social media follows us wherever we go, having a website may seem like an unnecessary step in your marketing. However, I’d urge you to reconsider. Why? We may live in a world consumed...
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Make Your Website Work for You – Part 2
In a world where social media follows us wherever we go, having a website may seem like an unnecessary step in your marketing. However, I’d urge you to reconsider. Why? We may live in a world consumed...
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It’s Early Days for Aer.io
There’s a new option for authors who are seeking opportunities to sell books: aer.io. Typically, self-published authors sell their books through Amazon.com and extend their reach to include other...
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Recently I had two different companies come to the house for some home interior improvements. Both of these men pulled out their iPads and showed me samples of different designs to choose from. All I...
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What Author Websites Need to be Effective
Did you know you have about three seconds to convince a website visitor to stay longer and explore? First impressions are critical. Site visitors will quickly form an opinion about your site, your...
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